We take the new offering from Bajaj, the Boxer 150 for a spin
After a successful stint with the CT Boxer motorcycle which went on
to become one of the best-selling products to roll out of the Bajaj
factory, the Pune-based bike maker is back again into the commuter game
with the new Boxer 150 which aims to lure the Splendor-crazy populace of
rural India with its capacity hike and long-standing legacy of the
Boxer brand. We got our hands on the latest offering from Bajaj Auto,
the Boxer 150 and took it for spin around the countryside. Here is how
comfortable it was and our first impression of the Boxer 150!
Style Quotient:
Practical and functional are the first words that come to the mind
looking at the new Bajaj Boxer 150. No frills styling with a mishmash of
the previous generation Boxer and the Splendor overtones are clearly
visible on this new budget Bajaj. The large-ish fairing upfront keeps
the air out of the rider’s way while the curvy tank is neatly drawn to
accommodate short or lanky riders alike. The centre panel is bulbous yet
does not look out of place flaunting the ‘BM 150’ moniker. The only
eyesore that we found on the new Boxer was the chrome-doused rear
carrier but then it certainly makes up with its utility for the lack of
flamboyance. For the rural public the utility of the carrier is of
significant value than the need for something that looks good but
doesn’t serve much purpose. Although the round and neatly drawn
indicators do add some sort of pizzazz to the simplicity of the Boxer
150 and so does the tastefully done saree-guard.
Ergonomically Friendly:
The raised commuter-friendly handlebars make no fuss and offer decent
comfort and feel especially when riding over bad roads. As soon as you
swing a leg over the bike, the striking bit on the Boxer 150 is the
XXXL-sized saddle that can comfortably accommodate two large adults and
still has room for a third one to fit on the seat before the fourth one
spills over the steel cradle on the back. Not that we condone such
law-breaking practices, it is just a indication of how spacious the
Boxer’s saddle is. Also it is soft, cushy and suggests that spending
hours on it won’t really transform into fatigue or exhaustion. Of the
few days that we had a go with the Boxer 150 exploring the Indian
countryside, it was quite a revelation to see how many village folk
actually noticed and showed interest in the new motorcycle. No fancy
tit-bits on this one to lure them but just a very approachable and
familiar set of wheels that they have grown with and known for years.
Motor-Mouth:
The idea behind plonking a 150cc mill into a hardcore efficiency
friendly commuter is to not only offer added value but also a better
ride and power delivery thanks to increased capacity. And this is what
sets apart the bigger Boxer from its competition of 100cc commuters. The
144.8cc motor borrowed from the Discover 150 comes minus the
twin-sparkplug head unit and replaces it for a single spark plug setup.
Pumping out 12.01PS of power at 7,500rpm and an impressive torque output
of 12.26Nm peaking at 5,000rpm, the engine is mated to a conventional
all-down shift-pattern 4-speed transmission which has been a favourite
trend amongst the rural markets for generations.
The minimalist attitude of having least plastics and trashing all
unnecessary junk around the bike has helped the maker to limit the
weight of the Boxer to just 123kg, which transforms into a killer
power-to-weight ratio of 97.64PS/Tonne. Lesser weight to lug around
combined with added disposable torque from the 144.8cc motor means
overall improvement in the vehicle’s performance with regards to fuel
consumption as well as pick up. Also the increase in capacity and bumped
up torque with 4-speed gearbox means torque is well-spread and freely
available across the rev-range with the Boxer 150 effortlessly pulling
from 20km/h in 4th gear. The 12PS of power and short gear ratios means
the bike is quick off the line for good initial pick up but it certainly
hampers its top-end performance, but then that is something not many of
its target customers will really explore.
Handling and dynamics:
What they will explore is the comfort and ease of riding the Boxer
150 on the bumpy – bouncy village roads in the country. And in that
department, I can say with conviction that it won’t let anyone down. The
steering is light and easy, swiftly responding to minor inputs from the
rider without any twitches or drama. The upright sitting posture makes
it very comfortable for quick and effective maneuvering without having
to fight the handlebars and the rider finding himself in control of the
machine at any given point. The front suspension duties are managed by
125mm travel telescopic forks while Bajaj-patented SNS suspension looks
after the rear end. Benefits of keeping the weight low also add to
better suspension setup on the Boxer 150 that offers a good mix of ride
quality and handling without any sort of compromise with either of it.
The underpinnings are more than enough for the speeds the Boxer 150
is capable of doing and won’t let out a hiccup even when taken over some
really demanding roads at a respectable pace. But when it comes to
stopping, the 130mm drum brakes on both ends lack bite and suffer from
wear when bringing the 150cc motorcycle to a halt. Cutting costs is
important to keep the pricing competitive in the Indian two-wheeler
space, but the budget brakes on the Boxer 150 surely have some scope for
improvement and especially considering it’s a quicker motorcycle it is
even more critical to have good stopping power. Although, the wide MRF
tyres on the 17-inch spoke wheels offer excellent grip and hugely aid in
braking as well as handling. Good choice over the rather scary TVS
Srichakra found on most commuter motorcycles in the market.
Living with it:
With the Boxer, Bajaj Auto has certainly pulled a fast one but even
more important is the company’s straightforward attitude to correctly
position the brand in a segment where no-nonsense and no-frills products
make the cut above all the unnecessary jazz. The switchgear quality is
bare-basic but well-made while the twin-pod instrument console upfront
houses the speedometer, fuel gauge and the usual tell-tale lights.
Practical and functional – quite like its design, its engine and also
its character, the Bajaj Boxer 150 has everything going for it. Although
know for inventing and entering unconventional products like the Pulsar
and the Avenger, thanks to the brand’s positioning, Bajaj Auto has
stuck to conventionalism by applying tried and tested fundamentals with
the Boxer 150. For instance, metal body work, a sturdy carrier, large
seat and commuter-friendly ergonomics. But being Bajaj Auto, the new
Boxer has been radically priced at Rs. 42,000 (ex-showroom, Pune), which
is cheaper than most of the 100cc commuters on offer in the Indian
market.
India’s second largest two-wheeler company, Bajaj Auto, has taken the
challenge to claim the number one spot in the market and the key for it
to achieve this goal is to infiltrate the colossal rural India which
has been Hero MotoCorp’s (formerly known as Hero Honda) playground for
over sixteen long years with its 100cc offering, the Splendor ruling the
roost in all of the villages and small towns handing its maker the
crown of manufacturing the highest number of two-wheelers in the world
over and over again! That said, Bajaj Auto’s top boss, Rajiv Bajaj
recently made a very interesting statement when he said that the numbers
are not as important as profitability. That is a very interesting way
of looking at the Indian two-wheeler space where most companies’ battle
on units sold than profits earned. He also added that for a product,
especially a motorcycle, to be doing well in our markets it is important
to create a brand and correctly position it. A clear example being the
Splendor motorcycle which established itself as an icon of reliable
commuting and efficiency especially in the price-conscious rural India.
Is Bajaj Auto trying to re-do a Splendor with the new Boxer 150? And
will it be successful with it? Only time shall tell.